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Restaurant Newsletters That Pay Off Description
This book reveals one of the best-kept secrets of successful restaurateurs regularly talking with their customers and would-be customers outside the restaurant through newsletters. You'll find 50 examples of newsletters now being sent regularly by owners/managers of a wide variety of restaurant types chain, independent, family, ethnic, health-food, and many more. Best of all, the newsletters are reproduced in near-actual size so that you can read what your peers are telling their readers! Plus! You will pick up hundreds of ideas for promotions, new business opportunities, menus, employee relations, incentives, sponsoring community projects, and food and wine education ideas so productive that some restaurateurs use no other advertising. Restaurant Newsletters That Pay Off is a comprehensive guide to every aspect of newsletter publishing. If you are already using a newsletter, you'll see ways to improve it. If you've never been involved with a newsletter, this book will reassure you and have you putting one out in no time. You'll find everything you need to know to create, write, design, and distribute a newsletter that will strengthen your relationships with customers, develop their loyalty, increase public awareness of your restaurant, and, most importantly, boost sales. Our newsletter has become so established and so welcomed by our guests that it's as much a part of our product as the food and service. Danny Meyer Union Square Cafe, New York City It's by far the single most effective advertising I use. Whenever I print an issue, I have to add an extra person to handle the additional bookings. Andy Ayers Riddles Penultimate, University City, Missouri Our newsletter has paid for itself many times over. Marley Majcher Abiento, Pasadena, California As a restaurateur, you work hard to make a lasting impression on your guests in the hope that fond memories of a fine dining experience will keep t ...
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